Buying into brand names of over priced imported products are fast becoming a thing of the past as expensive price tags, once perceived to be the true indication of luxury, are now yesterdays hero based on limited choice, and lack of education. Many upcoming Australian made and owned companies are leading the way, quickly gaining solid ground, when it comes to the manufacture of ethical hair and beauty products, formulated with environmental consciousness. it only makes sense to buy a product which has been specifically formulated with the knowledge of the requirements and needs of the Australian lifestyle and climate. with technology and science evolving and advancing at record breaking speed, coupled with information overload, our decision making is often influenced by subliminal advertising which can lead to our buying decisions to be based on emotional buying, rather than deliberate buying based on practicality and factual reasoning. skin care is more than all skincare is suited to the Australian climate.